Services

Web Services

Reponsive Web Design

The mobile revolution continues to redefine the digital landscape. More than 16 million Australians have smartphones and use them to access to the internet. A responsive web design will help you to connect with this market as they will be able to access your website on mobile devices that run on iOS and Android operating systems.

Our primary focus when creating a responsive web design is to boost customer engagement, reduce bounce rate, and increase conversion rate. We maintain a user-centric approach throughout the designing process.
Here are some of the benefits that you will gain from a responsive website design.

• The site will automatically adjust to any screen size
• Images with high loading times are optimized to speed up users mobile browsing experience
• Navigation links are clear
• All the essential information about your brand can be accessed via mobile seamle

mobile-app

E-Commerce

The Australian E-commerce market is currently valued at AUD 32.56 billion. Most of the customers prefer shopping online to walking into stores as it is more convenient and saves time. To reap maximum profits from this lucrative market, you need to have a professional, responsive and customer oriented e-commerce platform/store.

We have mastered the art of developing future-facing e-commerce websites that help business realize their full potential. After designing the site, our team will apply SEO best practices to ensure that it ranks high on SERPs as well as run tests to ensure it is flawless and fully functional.

Technology is dynamic, not static. With the help of our experienced web developers and designers, your site will always be updated. They will team up and come up with a simple, intuitive back-end design that will give you full control of your e-commerce site. You will be able to keep track of inventory, monitor customers’ behaviors on-site, upload products, update prices, run promotions and much more without breaking a sweat.

Content Management System

Are you frustrated with your clunky and outdated CMS? Do you want more functionality and usability? We can make that happen by developing a CMS that will give you unlimited control of your site. There is no need to contact your web developer whenever you want to upload fresh content; we will make the CMS simple and straightforward to enable you to do everything in-house.

By leverage our CMS development service, you will enjoy using dynamic sitemaps, control and organize your content and images better, create new pages fast, upload PDFs that your web visitors can download, add metadata, add sub navigation links, add hyperlinks and much more. Our primary objective is to create a content management system that is simple and have exceptional usability. We will also offer training to ensure that you get maximum utility from your new back-end. Also, we have the ability to add functionality to all the existing CMSs in the market. For example, we can tweak Joomla and update Drupal. All these solutions will make the CMS work for you, not vice versa!

Mobile Apps

Mobile Apps

Create a new revenue stream for your business by investing intuitive and user-friendly mobile applications. We have the skills and ability to develop apps for both Android and iOS mobile operating systems. Contact our mobile app development team to create an application that your customers can use to access your services, products, and even communicate with the support team.

With the current cut throat competition in the business world, a minor flaw can chase away customers to your competitors. To avoid such scenarios, we use Object C and Java technologies to develop flawless mobile applications that are designed with the interests and needs of the users in mind.

Web Applications

There are millions of websites on the internet. You need to stand out to take your brand to the next level of success. An attractive website packed with images and videos is not enough to grasp the attention of the audience. You need to incorporate web applications to make it more functional and responsive.

Our web application development specialist will create smart web applications that will fill any gaps on your site that have been hurting your business growth. At every stage of the development process, we will offer technical support, advice as well as insights to help you take full advantage of the applications. For example, we can develop customized data management application that will streamline workflows and help collect and analyze data.

Web Applications
What We Can Provide

Web Services & Integration

Create a new revenue stream for your business by investing intuitive and user-friendly mobile applications. We have the skills and ability to develop apps for both Android and iOS mobile operating systems. Contact our mobile app development team to create an application that your customers can use to access your services, products, and even communicate with the support team.

With the current cut throat competition in the business world, a minor flaw can chase away customers to your competitors. To avoid such scenarios, we use Object C and Java technologies to develop flawless mobile applications that are designed with the interests and needs of the users in mind.

SEO & Social Media

Search Engine Optimization

Finally, you have a responsive and beautiful website in place. The next step that you need to take entails optimizing the site to enable search engines to crawl and index it correctly. We have a team of highly skilled and talented search engine optimization (SEO) experts who will work on your site to ensure that it complies with all search engine algorithms. To achieve this objective, we will;
• Conduct extensive SEO keyword research
• Carry out a competitor analysis to find out what they are doing and what you can start doing to get ahead
• On-site SEO
• Backlinking
• Content Marketing and much more

All these efforts will help your brand to gain mileage online and tell the target audience that you exist.

SEO
Paid Search

Paid Search

PPC (Pay-per-click) is ranked among the most powerful digital marketing campaign strategies. Our team will ensure that you get maximum sales from clicks on your paid ads. To achieve this goal, we carry out extensive keyword research and market analysis to find out the most relevant keywords to use in the campaign. Also, we will optimize your land pages and run AB tests to ensure that you get the most conversions without spending a fortune.

Email Marketing

Most of your customers use email to communicate with colleagues, friends, clients. Start conversing with them directly by sending emails packed with information about your products and services. Using our vast cross-industry experience and resources, we can develop a low-cost, high-impact HTML email marketing campaign that will engage with the target market and increase web traffic as well as conversion rate. We will come up with catchy email templates and images that will motivate the clients to open and read the emails thereby increasing their chances of visiting your website and placing an order. More importantly, we maintain a high level of professionalism and diligence throughout the campaign, so rest assured that we will not bombard potential clients with inappropriate emails.

Understanding the Market and Industry at Large
Social Media

Social Media

Is your brand being talked about online? The number of active social media users continues to increase every day. Marketing your brand on these platforms will give you immense popularity which will, in turn, result in more sales and web traffic. Our experienced and social-savvy digital marketers will work closely with your team to ensure that you leverage these platforms. We will help you connect with customers through these platforms, share information about your products, and create a brilliant brand identity that will set you apart from the crowd.

Digital & Events Management

Digital Copywriting

Schedule a meeting with our team of digital marketers to come up with a new plan that will steer your business in the right direction. Using our cross-industry experience and expertise, we are able to help all types of business to come up with smart, innovative, and actionable digital strategies that enable them to flourish online.

To ensure that we come up with an ideal strategy, we will put into consideration your budget, current brand identity, constraints and the demographics of the target customers. If your aim is to reduce bounce rate, encourage better customer loyalty and attract more website traffic from search engines, our team will evaluate your current strategies and come up with a solid digital plan to help you achieve all these objectives. For example, we can come up with robust PPC marketing campaigns to increase site conversion rate.

Digital Strategy
Production

Production

When it comes to creativity and content creation and production, we believe in collaboration. With all of our tools we want to help you with your project, below you’ll find a list of what best describe our tools.

Event Management

Event Planning is a vast and versatile service but whatever your event may be, we can help.

Showcase your products, network with potential clients. Events for your brand can help to boost your public relations to the next level. Boost your network to gain potential clientele and beneficial business relations.

Events Management
Branding & Re-branding

Branding & Re-branding

Our tools allow us to help you create or re-imagine your company’s concept. Whether it’s for a product or service, our in-depth market research will ensure that your brand can stand out from the crowd. Branding and concept is the foundation of all business strategy and consumer perception, so we at SpotlightHK do the most we can to ensure that your core values shine.